REIGNITE YOUR INNER STRENGTH.
Première visibly reverses hair damage. This innovative dual-action repair for damaged hair leaves hair 99% stronger* and healthier.
Première Repairing Shampoo when layered with the Repairing Treatment is the ultimate routine for damaged hair. It repairs bonds & removes calcium build-up for stronger hair inside and out**. Repairs persistent damage, reversing stiffness and dullness caused by calcium buildup from your shower water for 75% more shine*** and 93% less breakage****.
To maximize the results, layer with Première Concentré Décalcifiant Ultra-Réparateur Repairing Treatment and combine with the rest of the Première range.
BENEFITS
A sulfate-free formula that gently cleanses scalp and hair for all types of damaged hair
Gently Cleanses to remove product build up
Provides stronger, shinier hair
*Damage linked to frizz, dullness, roughness. Based on an instrumental and consumer test
**System of Concentre, bain & fondant *vs. non conditioning shampoo
***vs. unwashed hair
**** vs. non conditioning shampoo
HOW TO USE
Step 1: Apply on wet hair, layered on top of Première Pre-Shampoo Treatment
Step 2: Massage and emulsify. Rinse thoroughly
Step 3: Follow with Première Fondant or Mask
